The importance of Customer Identity and Access Management in HealthCare, Insurance, and Energy

Customer Identity and Access Management (CIAM) solutions enable organizations to create and maintain customer profiles, authenticate customers’ identities, authorize access to specific resources and services, and manage customers’ consent and preferences. These capabilities help organizations provide personalized and secure experiences to their customers while maintaining compliance with data protection regulations such as GDPR and CCPA.

In this article, we discuss the importance of Customer Identity and Access Management (CIAM) solutions in the industries like Healthcare and life sciences, Insurance, and Oil & Gas. We also introduce our platform built on top of Azure Active Directory B2C identity service to make it easier to manage customer identities at scale.

Customer Identity and Access Management in Healthcare & Life Sciences industry

Customer Identity and Access Management (CIAM) solutions are becoming increasingly important in the healthcare industry as more healthcare organizations seek to provide a seamless and secure digital experience for their patients. Here are some use cases of CIAM in the healthcare industry:

Patient portals are becoming increasingly popular in healthcare as they allow patients to access their medical information and communicate with healthcare providers easily. CIAM solutions enable patients to create and manage their accounts on the patient portal securely. Patients can use their unique credentials to log in to the portal and access their medical information, such as lab results, medication information, and medical history.

Healthcare providers can also use CIAM solutions to enable patients to book appointments online easily. Patients can log in to the healthcare provider’s website using their unique credentials and schedule appointments based on availability. Healthcare providers can also send appointment reminders to patients, reducing the likelihood of missed appointments.

CIAM solutions enable patients to access telehealth services, such as video consultations, through a secure online platform. Patients can use their unique credentials to log in to the telehealth platform and connect with healthcare providers remotely. This can be particularly useful for patients who live in rural areas or have difficulty traveling to healthcare facilities.

In summary, CIAM solutions provide healthcare organizations with the tools they need to provide a seamless and secure digital experience for their patients. This can help improve patient engagement, satisfaction, and outcomes, while also reducing costs and improving efficiency for healthcare providers.

Customer Identity and Access Management in the Oil & Gas Industry

Customer Identity and Access Management (CIAM) in the Oil& Gas industry refers to the processes and technologies used to manage the authentication, authorization, and access control of customers who interact with oil and gas companies. CIAM is a critical aspect of information security and privacy, ensuring that only authorized customers can access sensitive information and services.

In the Oil & Gas industry, CIAM is particularly important due to the sensitive nature of the information and operations involved. For example, customers may need access to proprietary drilling data, supply chain information, or financial transactions. CIAM systems help ensure that this information is protected and only accessed by authorized users.

Some common CIAM technologies used in the oil and gas industry include multi-factor authentication (MFA), single sign-on (SSO), and identity and access management (IAM) platforms. These technologies can be used to manage customer identities, control access to resources, and enforce security policies.

Additionally, the Oil & Gas industry may need to comply with various regulations and standards related to data privacy and security, such as the General Data Protection Regulation (GDPR) or the Payment Card Industry Data Security Standard (PCI DSS). CIAM solutions can help these companies comply with these regulations by ensuring that customer data is handled securely and in compliance with legal requirements.

Overall, CIAM plays a critical role in protecting customer data and ensuring that only authorized users can access sensitive information and services in the Oil & Gas industry.

Customer Identity and Access Management in the Insurance industry

In the insurance industry, Customer Identity and Access Management (CIAM) is especially important as insurance companies hold sensitive information about their customers, such as personal and financial data.

Identity verification is a critical aspect of CIAM in the insurance industry, as insurance companies need to ensure that they are dealing with the correct individuals. There are several methods for identity verification, including:

Document verification: This involves verifying a customer’s identity by checking their government-issued ID, passport, or other official documents. This can be done manually or using automated solutions that scan and analyze the document.

Biometric authentication: This involves verifying a customer’s identity using their unique biological characteristics, such as fingerprints, facial recognition, or iris scans. Biometric authentication is becoming increasingly popular as it provides a high level of security and convenience.

Once a customer’s identity is verified, insurance companies need to control access to their services to ensure that only authorized individuals can access their sensitive data. This can be done through various methods, including:

User authentication: This involves requiring users to enter a username and password to access their accounts. To enhance security, insurance companies can also implement multi-factor authentication, which requires users to provide a second form of authentication, such as a fingerprint or one-time password.

Role-based access control (RBAC): This involves defining roles and permissions for different types of users. For example, agents may have access to customer data, while customers may only have access to their own accounts.

Overall, CIAM is an essential component of insurance companies’ security and risk management strategies. By implementing effective CIAM solutions, insurance companies can protect their customers’ identities and data, improve customer trust, and reduce the risk of data breaches and fraud.

Formula5’s Azure AD B2C Accelerator

At Formula5, we understand that deploying and managing Customer Identity and Access Management platform, without specialized knowledge, can be challenging.

That’s why we’ve architected and developed the Accelerator for Azure AD B2C, a modular solution powered by Microsoft Azure cloud services. The heart of our solution is an Azure Active Directory B2C identity service available in the Azure cloud.

Our accelerator consists of three main parts:

  1. Deployment scripts to quickly set up Azure AD B2C identity service in the cloud.
  2. Deployment scripts to automate the deployment of login, registration, and password reset pages.
  3. Infrastructure templates to include additional components like authentication with magic links.

With our knowledge and platform components, we help our clients to build modern customer identity and access platforms leveraging Azure cloud services.

Here are some of the capabilities we help to achieve:

  • Customization of the look and feel for login, registration, password reset, and profile edit pages.
  • Integration with other identity providers including social ones like Facebook or Twitter.
  • Enhanced security for users with multi-factor authentication and conditional access support.
  • High availability and scalability.
  • Managing user consent and account privacy.
  • Easy integration with external services and APIs.
  • Monitoring and insights about platform usage like failed user authentication operations.


In this article, we discussed the importance of Customer Identity and Access Management (CIAM) solutions in the industries like Healthcare, Oil & Gas, or Insurance. With Azure cloud services and Azure Active Directory B2C identity service, we help our customers with building highly available, modern, and secure platforms for managing customer identities. If you want to learn more about our solution, please visit our Accelerator for Azure AD B2C.

Written By

Modern Identity Lead

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